Threadepedia is a bug-centric embroidery brand that sells premade bug embroidery art and kits that empower people to craft their own art. The brand is inspired by whimsical, European folk vibes and childhood wonder.
The logo showcases a firefly, which represents the firefly stitch in embroidery, and echoes the brand's goal of being a light in their community. The brand pattern is hand illustrated and shows plenty of bugs and critters; either creeping customers out or drawing them in for more! For the color palette, I chose a unique but rustic aesthetic inspired by my favorite childhood books.
Moodboard
