Lutum Pottery Studio is a concept project designed for The Brief Collective's Semester 3 Capstone project.

Lutum is a Massachusetts-based pottery store and studio. Their online and brick-and-mortar store sells a curated selection of hand-made pottery from both in-house ceramicists and independent creators.  Lutum offers workspaces and workshops for creators of all levels to learn and experiment in while offering a space for community and personal growth. The goal of Lutum is to offer quality, hand-made pottery while fostering a sense of togetherness, creative expression, and community. The owner and head ceramicist of Lutum is a Christian and wants a Christian bend for the company's values and goals. However, they don't want it to be in the customer's face; they aim for it to be a subtle influence in the environment. 

Moodboard

Aesthetic: Feminine, Airy, Classic, Imperfect, Flowing

Brand Design

Lutum

See Previous project

See next project

Let's Create
Something Beautiful

and inspire devotion