Mourning Dove is a Massachusetts-based garden center inspired by childhood summers spent in New England. The branding captures this nostalgic vibe with rustic hand-drawn elements and a color palette that echoes the feeling of lush New England gardens overgrown with native flora with warm summer sun glowing through overhead tree canopies. 

Moodboard

Aesthetic: Airy, Nostalgic, Rustic, Summery, Bright

Brand Design

Mourning Dove